Norwegian “digi.no”:http://digi.no/ is reporting as their main headline of the day that the Radisson SAS chain of hotels were “thrown out of Google for Search Engine Spam”:http://php.digi.no/php/art.php?id=112067. Radisson SAS made extensive use of Shadow Domains and Doorway Pages, as “documented by e-guiden.no”:http://www.eguiden.no/cparticle188538-575.html.
After the spamming was discovered, and prior to their exclusion from Google, CEO of Radisson SAS Norway, Martin Creydt was interviewed by digi.no about the techniques used (translation and emphasis by me):
bq. We take this critique seriously, and will run this through our legal department once more. _However, our IT departement in Copenhagen disagree with Google on what should and should not be allowed._
Seriously? They expect to be indexed and reachable in a large database run by a private corporation, _and_ decide the rules themselves?
Further, Creydt goes on:
bq. Getting thrown out of Google wouldn’t be good, but Google can’t unilaterally define the rules of Internet use and search engines. There are lots of other actors we can cooperate with, but of course, Google are large
Since when have Google defined the “Rules of Internet use and search engines?” To my knowledge, they never have. Neither have they tried. What Google have done, however, is providing webmasters with a set of “guidelines”:http://www.google.com/webmasters/guidelines.html on what you can and can’t do with their search engine.
To me, this is a joyful day: Spam and be punished. No matter how big you are.