Structural markup = Google power

Much has been said about “PageRank”:http://www.google.com/technology/index.html, and how good or bad it is. One thing that is quite clear to me, is that it rewards clean, structural markup.
For no other reason than using both words in an entry title, repeating them in both the <title> element and in the first <h2> element on the page, my earlier writings on “browser statistics”:http://virtuelvis.com/archives/2003/07/sex-statistics-videotape is now the number one result if you search Google for “sex statistics”:http://www.google.com/search?q=sex+statistics.
Not that I intended it, but it gave me a laugh when it became the #2 search term used to reach this site in just a couple of days.

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  1. The best part of Google is that its a known algorithm. So professionals like yourself (and me) know how to control our positioning. Which benefits us. Cool!