And you can blame us, the Norwegians, for it.
As for web advertising, Norway lies a couple of years behind the rest of the world. Companies still believe it’s a good thing to sell and produce huge ads, ads with lots and lots of animations. Ads that fill about two thirds of the front page of pretty much any web-based newspaper. Ads that double the download size of the same newspapers front pages.
But that’s not what’s going to kill flash. Not alone.
Many of these flash ads are interactive. Interactive in the sense that they try scaring the living daylights out of you when you mouseover them, shouting “Geirangerfjorden”, or making you believe that Volvo sounds just like your average F1 car. Which it, incidentally, doesn’t, and never will. Unless Volvo, of course decides that they want their cars forbidden because of noise pollution.
So, even though I said that Norway’s a couple of years behind, ad-wise, we’re also a couple of years ahead. When the novelty and news value of AdWords/AdSense wears off, it’s going to swing back to more intrusive advertisements again. And believe me: The next-generation intrusive ads we’re seeing here _do_ work, and they _will_ be used.
And just like ads killed popup windows, ads will kill Flash. I have already turned it off, and I’m not turning it on again.